Note From Jimmy: I’m out of town this week and my affiliate manager, Nicole Dean is going to be filling in for me. Say “hello” to Nicole. Don’t be afraid. She won’t bite. Nicole is a wonderful internet marketer, friend and all around good girl … and she always has something interesting to say, so check in each day. See you next week.
Hi. I’m Nicole Dean and I’m a guest here on Jimmy’s blog.
I’m doing this crazy publicity stunt called the “Nicole Dean Blog World Tour” where I hop from blog to blog each week all summer long. This week is the final week of the tour and I’ve got to tell you that it’s been quite the adventure writing for 15 weeks straight. If nothing else, it’s been a lesson in accountability and commitment. Now, if only I could do the same with exercise.
Why did I do it? Well, that’s a whole ‘nother story that I’ll have to share in a small report at some point. But, let me just give you a quick lesson in article marketing first so you can see the motivation to tackle this project.
If you’re writing and submitting articles to the article directories, that’s great. It’s wonderful for search engines. It’s wonderful for getting in front of publishers. It’s something that you should schedule into your monthly plans, without question.
Here’s a great report about how to put your article marketing efforts on steroids. I recommend it if your article marketing efforts are “blah” instead of bountiful:
Back to the article directories. I’m a strong believer in cutting out the middle man whenever possible. Why submit your articles only to EzineArticles.com and get your article lost in a sea of 194,639 other authors (as of today) when there’s a way to get straight in front of your audience?
As a matter of fact, that’s how “ezine articles” started and that’s why Jimmy refers to writing “ezine articles” rather than using the terminology that we do when we talk about “article marketing”. It started as a way for ezine or newsletter publishers to find expert articles to send to their lists. And, that’s still where I, personally, get huge spikes in my traffic – every time an ezine publisher sends my articles to their lists.
Are your wheels turning? They should be.
Again, I have nothing against EzineArticles.com or any of the other article directories. Heck, I’ve owned two directories since 2005 myself – LadyPens.com and I have a second one just for recruiting affiliates called FreeAffiliateArticles.com – so my agenda is not to discourage your use of article directories at all.
My point is that you should also place your message directly in front of your target audience. Don’t leave it to chance that the publishers find you and do it for you. You follow?
And, that is the reason for this blog tour. Jimmy has an audience reading this blog. So, I positioned myself to be in front of it. In fact, every single blog on my blog tour was a highly relevant blog with a relevant audience. (You notice I didn’t guest blog on a cooking blog, right?)
You can do the same by contacting bloggers directly and contacting ezine publishers and asking if they’d like original quality content. It’s as easy as that.
ok. So, on to my blog post for the day. At each blog, I write a 5 day series. The topic for the series this week is “Lessons Learned Working with Jimmy: The Inside Scoop”.
I’ve worked with Jimmy for the last 3 years as his affiliate manager at InfoProfitShare.com. I’m also his partner at OutsourceWeekly.com. We talk via email on an almost daily basis, and occasionally on the phone. So, whenever I go out to internet marketing events, I get the same question asked repeatedly, “Is Jimmy the real deal or what?” They want the inside scoop. So, it’s time to set the record straight “Yes. He is.”
Oh, you wanted more dirt than that? I hope so, or my guest series here will be over already. Yes, working side-by-side with Jimmy has been life-altering in many ways and I’ll share a few of those this week. The first lesson that I learned from Jimmy is this…
Lesson One: “Be Yourself”.
I started out as Jimmy’s customer before I began working with him. I loved reading his reports and listening to the audios, not only because they gave me so many ideas, but also because I felt like he was just being himself. He wrote about his wife and his son and I could tell he loved them both dearly. I laughed out loud at his jokes. I also smiled every time he’d say “God Bless” at the end of his audios. I was thinking “this guy’s really different” – and that, in our industry, meant a lot to me.
Meanwhile, I was looking at myself and realizing just how much I thought I had to be like everyone else that I saw succeeding. And, BOY was it hard to be someone else. You see, I’m kind of a goober. All of a sudden, I realized that I could be ME and that was just fine. So, I embraced my gooberness and it’s made a huge difference in a few ways.
1. I enjoy my work much more. (If you haven’t been reading my Weird Niche Wednesday posts, you’re missing out on serious silliness. And, my podcasts are a giggle fest sometimes, but they’re fun.)
2. Work is easier since I don’t have to think about how I’m “supposed to be” and I can just be me, which is something that I’ve had a bit of practice at doing.
3. More profit. People actually seem to like the real me better than the other me.
The other side of this coin is that I now have a better gut feeling for my business. Rather than thinking “well everyone else is doing things this way so it must be right” – which sounds absolutely ridiculous to say now, I was able to say “huh, so they’re doing it like that, but I don’t like it, so, I’ll do it my way instead.” It’s allowed me to stay on the path of my choosing instead of following what I saw others do.
For instance, I was taught to put Google Adsense on my content sites. However, I didn’t care for the ads that were showing up on one of my sites. So, after realizing that I could just be ME (duh!) I removed them from that entire site. Sure, it cost me a good $500 or so each month to do it, but I felt right about it. I guess that sense of being true to myself has also ensured that I’ve been able to keep my integrity as well. (So, add that to the list of benefits above.)
I highly encourage you to do the same if you’re struggling with your business identity and your path.
Oh, one other thing that I wanted to mention. If you haven’t read HomepreneurHabits.com yet, do. It’s a blueprint for getting more done when working from home. Plus, you get to see pictures of Jimmy’s office which I thought was really cool. Seriously, it’s a great deal and only $15. I’ve read it multiple times and always get new ideas from it. Check it out, especially if you’re working from a home office.
Well, I’ll be back tomorrow with Lesson #2 in this series. I’d love to hear your comments. Please post them below.